HERRERO & ASOCIADOS used to operate in Latin America as other competitors do - using intermediates to carry out its services.
When setting up its “One-Stop-Shopping-Model” H&A decided to change this approach in order to avoid repeated structures and unnecessary costs. By implementing a highly specialised Latin American Department in Madrid, with a team of European patent and trade mark attorneys skilled in problems and procedures of the different Latin American jurisdictions more than a decade ago, we chose to centralise the “bulk” of the work at our Madrid office.
This working method not only guarantees our client higher quality IP services but the “thin structures” also benefit from more competitive rates and administrative savings.
Clients may however choose us to provide IP services dealing directly with our branch offices in Mexico, Brazil or Argentina. These offices are able to rely not only on the legal expertise of local lawyers and technicians but also on the valuable knowledge of former examiners who work there. We intend to gradually open more offices in Latin America.